In the month of August this year, Google had initiated an all new program, called Google, where in, Google had posted simple and gimmick free billboards in major U.S cities, such as, Boston, Chicago, New York, and San Francisco in an effort to convince more and more business to adopt Google Apps.
However, now Google has announced that, its Going Google campaign will now be reaching global levels, as the Google management has decided to expand the project to the United Kingdom, France, Canada, Japan, Australia and Singapore, where Google advertisements will be visible on billboards at just about every major traffic route.
According to Eric Schmidt (CEO, Google),
"Even with our enterprise business, which we've been working hard on for some time, not only is our business accelerating, but I actually personally spoke to a number of our customers, for example, Motorola, Genentech, and Johnson Diversity, getting feedback very strong, They need more of this product and they need us to address product shortcomings, and I think the products will do very, very well."
The all new global campaign will not only be limited to billboard advertisements, but will also include online advertisements as well advertisements in the print media.
According to Nikesh Arora (Sales Executive, Google),
"We are also seeing lots of traction among small and medium-sized businesses, which continue to increase at a fast pace."
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