How know about Microsoft with Yahoo agreement impact on Google

Last week yahoo and Microsoft combined on an agreement that will see Bing MS search engine used on yahoo.
This is a new search engine giant to Google.
Bing and yahoo have a combined market of 6%.4%is of Bing and remaining 2% is of yahoo and is still way behind Google i-e 92%.
If Bing increases its share to 15% it will provide an alternate for Google.

Most important Benefit:
An Alternate For Google Bing has helped to improved the local websites which were previously only available with google.If you cannot
find anything on google you have an alternative. This is the major benefit of Bing that allow users to limit searches.
It has also proved beneficial for advertisers. if its share increases then it will be an alternate for Google with a cover
cost which could saved their money.

wrapping up :
For me competition is good in any market. Microsoft with its strength technology and a platform to compete with google and yahoo has a formidable advertiser base and advertising sales team.SO

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