portion of the revenue which Google collects from advertisers each
time a web site visitor clicks on an AdSense advertisement.
Each click may pay anywhere from a few cents to several dollars. The
average click seems to be worth about $.20. The more clicks AdSense
advertisers receive from your web pages, the more money you make.
The basic formula for thinking about revenue from Google AdSense is:
Revenue = (Impressions * CTR * CPC)
The methods of increasing your revenue from Google AdSense are:
* Increase Impressions
* Increase Click-Through-Ratio (CTR)
* Increase Cost-Per-Click (CPC)
Increase Impressions
The most basic method of increasing your number of impressions is to
increase the traffic to your web site.
The topic of increasing traffic to your web site is beyond the scope
of this article, and most likely something you are already working on.
One technique for increasing the number of Google AdSense impressions
without an increase in traffic to your web site is to motivate your
users to enable JavaScript. Google AdSense ads require JavaScript.
Visitors to your website who do not have JavaScript enabled in their
browsers will not see your Google AdSense ads.
To encourage your users to enable JavaScript, create content for your
web page which is only available via JavaScript. Implement browser
JavaScript detection in your HTML to notify visitors without
JavaScript enabled that they are only receiving a portion of your
available content.
Increase Click-Through-Ratio (CTR)
A small increase in Click-Through-Ratio can mean a large increase in
revenue. A rise from a CTR of 1.0 to a CTR of 1.1 should mean an
increase in revenue of 10%.
Several on-page factors can influence your Click-Through-Ratio. These
factors include:
* Ad placement
* Ad color
* Ad unit style
* Total number of links
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